The physical aspects of a natural diamond capture a small piece of the immense joy they bring into this world. The fifth C, Community, is the real story behind diamonds and their value. Along their journey from mine to finger, natural diamonds enrich the lives of those they touch. With commitment from the industry’s responsible and sustainable partners, diamonds help to bring economic growth, education, healthcare, infrastructure development, clean water, wildlife protection, and more to towns and cities across the globe. Commitment to community creates sustainable social and economic opportunities for everyone who comes in contact with diamonds along their journey to being cherished by you.