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Our HeritageAbout La Mine d'Or

La Mine d'Or was founded in 1979 and has earned the reputation over the past 45 years as one of Atlantic Canada's most prominent, trusted, and ethical fine jewellery and watch retailers. We are customer focused and are committed to providing an outstanding service experience.

Founded on the principle that relationships come first, we have always prioritized our customers' needs. People are at the core of why we exist. Above all, La Mine d’Or specializes in providing wonderful customer experiences. From the moment you walk in the door or visit our online store, you are more than our customer. We ensure that your jewellery-buying experience goes beyond a mere transaction. Trust that you will be taken care of every step of the way.

La Mine d’Or is an all-inclusive fine jewellery & watch purchasing experience. Everything we offer is attuned to your needs: from custom designs to jewellery repairs and curated fine jewellery & watch collections, we truly have something for every celebration.

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Since 1979

La Mine d'Or began in 1979 with our company founder, Paul Cormier, selling jewellery and gold from his suitcase. Paul was a larger-than-life character with a charismatic personality. He was appreciated by the community he served and loved by his family, friends and employees.

Two years after founding the company, Paul opened the first La Mine d'Or store. His vision of dedication to the local community and superior customer service laid the foundation for the business. The same viewpoint exists today.

After Paul's passing, his brother André Cormier assumed ownership and management. La Mine d'Or Jewellers was later sold to Carl Spicer, who now serves as the company president following Andre's retirement in 2018.

Company Values

Our Purpose at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Purpose

We exist to be a part of life’s most important decisions, celebrations, and milestones. Our jewelry speaks when words fail.

Our Mission at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Mission

Whether one-of-a-kind or from an in-house collection, our jewellery helps celebrate successes in life and love.

Our Brand Promise at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Promise

Celebrate Life and Love.

Our Vision

During the next 5-10 years La Mine d’Or will continue to make smart investments in the places we work, the technology we use, and in sustainable growth. 

While we remain true to our brand, our vision, and our heritage, we make time for the creative by designing fine jewellery collections for our customers to celebrate their most important life moments and anchor their personal success stories.

The Founding Principles

Tradition

With more than 45 years of industry experience, we remember successes of the past while looking towards the future. While we’ve evolved to serve the modern consumer, we stay true to that which is timelessly elegant.

Expertise

We’ve worked with global leaders in the fine jewellery & watch industry to bring world-class knowledge to our customers. You can relax and rely on us when choosing a piece for your loved one or celebrating a personal milestone. From custom designs to a curated selection of fine jewellery & gemstones, our expansive industry relationships allow us to bring unique products to our local community.

Within our business, we have developed a culture of mentorship and education. Our team are kind-hearted, well-trained, and passionate professionals.

Relationships

Above all else, we value the special and long-lasting relationships that we have built with our employees, customers, and suppliers. It is our responsibility to respect this trust with the utmost integrity.

Relationships matter to us. They define who we are and where we are going. In the La Mine d'Or icon, the four-pointed star at the centre represents both the relationships and the people we connect with. It's a subtle and everyday reminder of what matters. It is at the core of why we exist.

Imagination

We design collections and one-of-a-kind custom pieces that bring our customers’ visions to reality. Our gemstones are hand-selected to provide an assortment of the most brilliant selections. We try to not only be creative with our products but also to imagine new ways of doing things.

Value

Fine jewellery and watches often become generational heirlooms and important parts of the family legacy. All the while they are easily transportable and can be an ideal store of value.

These purchases are often emotional. It could be a gift from you to you or a purchase meant to be gifted to others. What the investment represents to you is most important. 

Without compromising quality, our collections deliver value to the customer. Our goal is to ensure we stay approachable and inclusive. Budget limitations should not be treated as barriers. We work with our customers to find the right piece for the right price.

La Mine d'Or Jewellery Store Moncton, New Brunswick Moncton Store
La Mine d'Or Jewellery Store Halifax, Nova Scotia Halifax Showroom

Giving Back

At La Mine d'Or Jewellers, we're grateful to partner alongside organizations that truly make a difference in our community. Our support extends beyond financial contributions to include in-kind donations, volunteering, and special initiatives during the Holiday season. We're humbled to participate in numerous fundraising events each year, striving to make a positive impact on causes close to our hearts. We are committed to supporting important causes such as women's empowerment, healthcare, and poverty.

45 YEARS

This year 2024 marks our 45th business anniversary of La Mine d'Or. Each and every guest who walks through our doors or shops with us on laminedor.com has become an extended part of our family. We look forward to many more years together!

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