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Our HeritageAbout La Mine d'Or

La Mine d'Or was founded in 1979 and has earned the reputation over the past 45 years as one of Atlantic Canada's most prominent, trusted, and ethical fine jewellery and watch retailers. We are customer focused and are committed to providing an outstanding service experience.

Founded on the principle that relationships come first, we have always prioritized our customers' needs. People are at the core of why we exist. Above all, La Mine d’Or specializes in providing wonderful customer experiences. From the moment you walk in the door or visit our online store, you are more than our customer. We ensure that your jewellery-buying experience goes beyond a mere transaction. Trust that you will be taken care of every step of the way.

La Mine d’Or is an all-inclusive fine jewellery & watch purchasing experience. Everything we offer is attuned to your needs: from custom designs to jewellery repairs and curated fine jewellery & watch collections, we truly have something for every celebration.

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Since 1979

La Mine d'Or began in 1979 with founder Paul Cormier selling jewellery and gold from his suitcase. Known for his larger-than-life personality, Paul was cherished by the community, his family, and his employees.

In 1981, Paul opened the first La Mine d'Or store, establishing a legacy of community focus and exceptional service that continues today.

After Paul’s passing, his brother André Cormier took over, eventually passing the business to Carl Spicer, who has served as president since André’s retirement in 2018.

Company Values

Our Purpose at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Purpose

We exist to be a part of life’s most important decisions, celebrations, and milestones. Our jewelry speaks when words fail.

Our Mission at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Mission

Whether one-of-a-kind or from an in-house collection, our jewellery helps celebrate successes in life and love.

Our Brand Promise at La Mine d'Or Jewellers, Moncton NB, Halifax NS
Our Promise

Celebrate Life and Love.

Our Vision

During the next 5-10 years La Mine d’Or will continue to make smart investments in the places we work, the technology we use, and in sustainable growth. 

While we remain true to our brand, our vision, and our heritage, we make time for the creative by designing fine jewellery collections for our customers to celebrate their most important life moments and anchor their personal success stories.

The Founding Principles

Tradition

With more than 45 years of industry experience, we remember successes of the past while looking towards the future. While we’ve evolved to serve the modern consumer, we stay true to that which is timelessly elegant.

Expertise

We partner with global leaders in fine jewellery and watches to bring world-class expertise and unique pieces to our community.

With a culture of mentorship and a passion for excellence, our kind and skilled team is here to guide you in finding the perfect piece.

Relationships

At La Mine d'Or, relationships are at the heart of everything we do. We cherish the enduring connections we've built with our employees, customers, and suppliers, honouring their trust with unwavering integrity.

The four-pointed star in our icon symbolizes these relationships and the people who inspire us. It serves as a daily reminder of what truly matters and why we exist.

Imagination

We craft collections and custom designs that turn your vision into reality, featuring hand-selected gemstones of exceptional brilliance. Creativity drives us—not just in our products but in reimagining how we do things.

Value

Fine jewellery and watches are not just investments—they’re meaningful heirlooms and reflections of personal milestones.

Your purchase reflects what matters to you—whether it's self-celebration or gifting someone special.

Our commitment to quality and inclusivity ensures you’ll find the right piece, no matter your budget.

La Mine d'Or Jewellery Store Moncton, New Brunswick Moncton Store
La Mine d'Or Jewellery Store Halifax, Nova Scotia Halifax Showroom

Giving Back

At La Mine d'Or Jewellers, we're grateful to partner alongside organisations that truly make a difference in our local community. We are committed to supporting important causes such as women's empowerment, arts and culture, healthcare, and poverty.

45 YEARS

2024 marks the 45th business anniversary of La Mine d'Or. Each and every guest who walks through our doors or shops with us on laminedor.com has become an extended part of our family. We look forward to many more years together!

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